VERTA 2023
In Progress: Exploring the Future of the Verta Brand
Our goal is to create a new Verta brand identity that helps differentiate us from the market and better reflects our vision, values, and product capabilities.
We began our discovery and research phrase by doing a market analysis alongside a comprehensive inventory of our industry and competitors to identify gaps and opportunities.
We also conducted audience profiling to define our target audience personas, and understand their needs, preferences, and pain points before we launch a new visual brand.
Putting Our Ideas to the Test
After we decided what our competitors do well and where our site was underperforming, we explored brand archetypes, color palettes, and typography that align our brand with our vision and mission, and connect with our users.
Studying the strengths and weaknesses of our design iterations, we refined the concepts into full website mockups. Explore some of our first drafts below, and stay tuned for updates as we progress towards our brand’s new chapter!
Much more coming soon!